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Travel Audiences
The Travel Audience category consists of segments of people interested in advice and travel deals on flight purchases, accommodations, or making car reservations online - for either personal or business traveling. AudienceScience can help you provide relevant advertising to people who are interested in purchasing travel or services for vacations, cruises, and business trips. These segments are powered by AudienceScience’s leading audience targeting technology.
Travel AudienceTravel Audience
traveltravel
Print Segment
 
Business travelers include those who fly frequently for work and want tips on how to get the lowest airfares and plan the best corporate retreats. They tend to participate in frequent flier programs and read articles on business travel. These travelers often user their computers in multiple countries.
MALE 34%
Female 66%
 
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3.01x more likely to visit 'Directories/Resources - Shipping' sites than the average internet user
2.73x more likely to visit 'Travel - Airlines' sites than the average internet user
2.64x more likely to visit 'Retail - Consumer Goods' sites than the average internet user
Caribbean travelers are those who are interested in going to the Caribbean.
More Information Coming Soon
 
 
Cruise vacationers are people who want to travel to exotic locales aboard a ship.
MALE 70%
Female 30%
 
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8.63x more likely to visit 'Travel - Ground/Cruise' sites than the average internet user
3.05x more likely to visit 'Travel - Information' sites than the average internet user
2.60x more likely to visit 'Travel - Online Travel Agents' sites than the average internet user
Hawaii travelers are interested in putting together a Hawaiian vacation.
MALE 62%
Female 38%
 
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3.47x more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
2.98x more likely to visit 'Community - Green' sites than the average internet user
2.81x more likely to visit 'Retail - Books' sites than the average internet user
 
Travel influencers are very involved with all aspects of traveling, from location to transportation and lodging. They are likely to be very active on multiple travel sites, always looking for the best deals and bargains.
More Information Coming Soon
 
International travelers are people who have visited Web sites from locations outside and inside the US.
More Information Coming Soon
 
Las Vegas travelers want to visit Las Vegas, and tend to visit Las Vegas web pages multiple times.
MALE 53%
Female 47%
 
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3.14x more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
3.14x more likely to visit 'News/Information - Politics' sites than the average internet user
3.13x more likely to visit 'Retail - Music' sites than the average internet user
 
Mexico travelers are interested in putting together a vacation in Mexico.
More Information Coming Soon
 
Orlando travelers are people researching Orlando vacations and/or Disney World and other local Orlando attractions on popular news and travel sites.
MALE 67.67%
Female 32.33%
 
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1.99x more likely to visit 'Technology - News' sites than the average internet user
1.90x more likely to visit 'Entertainment - News' sites than the average internet user
1.86x more likely to visit 'Regional/Local' sites than the average internet user
Summer travelers are often academics or families with school-aged children whose best time for extended trips is during the free summer months. They are interested in leisure travel, luxury vacations, and summer rentals, along with hotels, rental cars, and airfares.
MALE 67%
Female 33%
 
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4.65x more likely to visit 'Travel - Ground/Cruise' sites than the average internet user
3.78x more likely to visit 'Travel - Airlines' sites than the average internet user
3.53x more likely to visit 'News/Information - Politics' sites than the average internet user
 
Vacation travelers are interested in leisure travel, luxury travel, cruises, theme parks, and more. They tend to plan their trips well in advance, all the way from airfare to hotels and rental cars. They also read travel articles on news sites in search of new and exciting places to travel to.
MALE 52%
Female 48%
 
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3.75x more likely to visit 'Travel - Transactions' sites than the average internet user
3.18x more likely to visit 'Travel - Car Rental' sites than the average internet user
2.97x more likely to visit 'Travel - Ground/Cruise' sites than the average internet user
Winter sports vacationers are often interested in vacation rentals and hotels for a winter getaway. Whether they are planning to travel to a colder climate or a sunny spot, they will research locations and fares online. They will also shop for travel accessories such as luggage, and wardrobes appropriate to their destination, be it resort-wear or a down-filled snow jacket.
MALE 40%
Female 60%
 
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2.91x more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
2.79x more likely to visit 'Community - Green' sites than the average internet user
2.60x more likely to visit 'Community - Teens' sites than the average internet user
 
Winter travelers are often interested in vacation rentals for a winter getaway. They research locations and fares online.
MALE 70%
Female 30%
 
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  Segment Audiences
4.97x more likely to visit 'Travel - Ground/Cruise' sites than the average internet user
4.06x more likely to visit 'Travel - Airlines' sites than the average internet user
3.91x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
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