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Technology Audiences

The Technology Audience category consists of segments of people that are interested in technology - such as gadget lovers and cell phone enthusiasts. These audience segments include influential people who keep abreast of new technology by reading and contributing to top web sites and blogs. AudienceScience can help you provide relevant advertising to people who are interested in purchasing products or services, such as computers, cell phones, and mp3 players. These segments are powered by AudienceScience’s leading audience targeting technology.

Technology AudienceTechnology Audience
technologytechnology
US
UK
Print Segment
 
Back to school computer and gadget shoppers include both parents and students who are shopping for gadgets and electronics for going back to school. These people are interested in viewing information on computers, MP3 players, portable electronics, and calculators. Many are also interested in educational software.
MALE 56.08%
Female 43.92%
 
AGE
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HHI
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  Segment Audiences
4.30x more likely to visit 'News/Information - Politics' sites than the average internet user
2.26x more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
4.04x more likely to visit 'Retail - Consumer Electronics' sites than the average internet user
Cell phone enthusiasts are those who are actively looking and shopping for a new cell phone, including Bluetooth and wireless models. They tend to read articles relating to new technologies, so that they can make more informed decisions.
MALE 53.38%
Female 46.61%
 
AGE
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HHI
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  Segment Audiences
2.56x more likely to visit 'Community - Religion/Spirituality' sites than the average internet user
11.53x more likely to visit 'Community - Lifestyles' sites than the average internet user
2.54x more likely to visit 'Services - Discussion/Chat' sites than the average internet user
 
Computer shoppers are people who are reviewing their PC options for a new computer. They tend to read articles on major technology sites, research specific laptops, and comparison shop for the best deal on computers.
MALE 52.49%
Female 47.51%
 
AGE
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HHI
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  Segment Audiences
2.70x more likely to visit 'Retail - Music' sites than the average internet user
3.10x more likely to visit 'Retail - Consumer Electronics' sites than the average internet user
4.59x more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
Gadget lovers and electronics trendsetters who stay up-to-date on the latest tech gadgets and portable electronics.
MALE 55.54%
Female 44.46%
 
AGE
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HHI
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  Segment Audiences
2.11x more likely to visit 'Retail - Music' sites than the average internet user
3.03x more likely to visit 'Services - Discussion/Chat' sites than the average internet user
3.11x more likely to visit 'Retail - Consumer Electronics' sites than the average internet user
 
Holiday gadget shoppers focus on purchasing gadgets for friends and family as gifts. They may be gadget lovers themselves or they may be shopping for a gadget lover--but whatever the case, they often search for new gadgets on news and technology sites.
MALE 50.45%
Female 49.54%
 
AGE
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HHI
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  Segment Audiences
3.89x more likely to visit 'News/Information - Politics' sites than the average internet user
2.24x more likely to visit 'Retail - Music' sites than the average internet user
3.04x more likely to visit 'Retail - Consumer Electronics' sites than the average internet user
IT corporate technologists manage corporate IT infrastructures and who are continually reviewing their server, data storage, networking, and corporate software options. They have enormous influence within their companies.
MALE 53.48%
Female 46.52%
 
AGE
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HHI
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  Segment Audiences
5.01x more likely to visit 'News/Information - Politics' sites than the average internet user
4.79x more likely to visit 'Health - Information' sites than the average internet user
11.40x more likely to visit 'Community - Lifestyles' sites than the average internet user
Technology influencers are highly engaged with different types of technology across multiple news and technology sites. They wield an enormous purchasing influence on friends and family. They usually rely on a large number of sites and blogs to stay current with the latest technology trends and gadgets, and tend to be quite vocal on blogs. They have a large role in the online conversation about technology.
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