Welcome to Audience Targeting!

Affluent consumers focus on the quality of life. They are interested in overseas travel, luxury cars and goods, boast and flying. Well-to-do shoppers who are interested in overseas travel, luxury cars and goods, boats, and flying. They are also actively involved in wealth management, with a news focus on stocks, investment vehicles, and international finance.

64%

36%

Chart.

3.11x	more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
2.98x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
2.92x	more likely to visit 'Community - Green' sites than the average internet user

Avid shoppers spend more time searching for goods than the average online shopper. With a marked interest in fashion and accessories, they access shopping data on directory sites and news sites as well as shopping sites. They also devote a lot of time on reading online fashion publications.

43%

57%

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3.01x	more likely to visit 'Retail - Consumer Goods' sites than the average internet user
2.86x	more likely to visit 'Retail - Toys' sites than the average internet user
2.85x	more likely to visit 'Retail - Food' sites than the average internet user

Back to school clothing and supplies, fall means it's time to go back to school and that means new clothes and school supplies for kids. These shoppers view popular parenting magazines to get a sense of fashions and necessary supplies. They're also influenced by their kids who visit teen fashion magazine sites.

23%

77%

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2.64x	more likely to visit 'Directories/Resources - Shipping' sites than the average internet user
2.27x	more likely to visit 'Retail - Consumer Goods' sites than the average internet user
1.99x	more likely to visit 'Directories/Resources - Directories' sites than the average internet user

Beauty and fashion shoppers search for fashionable clothing and accessories on directory and shopping sites, while perusing the shopping sections of news sites.

41%

59%

Chart.

3.57x	more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
3.31x	more likely to visit 'Community - Beauty/Fashion/Style' sites than the average internet user
2.86x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user

Budget conscious shoppers are consumers who are always concerned with cost. They're bargain shoppers always looking for a deal. They are also very concerned with credit, debt, and loans, constantly looking for services and articles.

43%

57%

Chart.

3.17x	more likely to visit 'Health - Pharmacy' sites than the average internet user
3.05x	more likely to visit 'Retail - Food' sites than the average internet user
2.89x	more likely to visit 'Retail - Consumer Goods' sites than the average internet user

Fall clothing shoppers often peruse fall fashions on news sites--and that means updating their wardrobes with cooler weather apparel.

35%

65%

Chart.

6.54x	more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
4.08x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
3.74x	more likely to visit 'Health - Pharmacy' sites than the average internet user

Foodies are aficionados of good eats and drink. They are devoted to finding the best of the best in regards to restaurants, wine and local gourmet food. They research popular food wine and recipe sites to find out the latest trends as well as view local dining guides and news sites to learn about the foods they love.
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Hip homemakers tend to be women in charge of home decoration and gardening who seek out home improvement and cooking information. They primarily shop for goods related to home and garden, food, and wine. and gardening projects.

34%

66%

Chart.

3.55x	more likely to visit 'Community - Home' sites than the average internet user
3.23x	more likely to visit 'Community - Food' sites than the average internet user
3.21x	more likely to visit 'Retail - Food' sites than the average internet user

Holiday dinner planners are all about creating interesting, festive holiday meals for family and friends. They often search for gourmet recipes across a variety of cooking sites, and shop for Holiday goods--including foods and decoration--across shopping sites. For example, those hosting a Holiday dinner may be interested in themed tablecloths, centerpieces and serving ware, as well as specialty food items.
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These shoppers are getting ahead of the holiday shopping influx, aiming to get their gifts ordered in advance of the holiday season. They are consumers who research and make purchases online as much as or even more than they do at brick-and-mortar retail locations. These shoppers behaviors are broader because they are shopping not for themselves, but for many other people with a wide range of needs and interests.
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Home improvement enthusiasts search for home improvement and decorating items online. They shop for tools, hardware, power equipment, and lawn and garden supplies. These tinkerers also read articles about home decorating and improvement.

40%

60%

Chart.

4.18x	more likely to visit 'Community - Home' sites than the average internet user
3.22x	more likely to visit 'Retail - Home Furnishings' sites than the average internet user
2.96x	more likely to visit 'Retail - Mall' sites than the average internet user

Shopping influencers have a high level of engagement across several shopping sites, with interest in a multitude of products.

58%

42%

Chart.

4.54x	more likely to visit 'Retail - Toys' sites than the average internet user
3.72x	more likely to visit 'Directories/Resources - Shipping' sites than the average internet user
3.61x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user

Online Shoppers search across a variety of online sites for the best values.

49%

51%

Chart.

2.82x	more likely to visit 'Retail - Mall' sites than the average internet user
2.78x	more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
2.72x	more likely to visit 'Retail - Comparison Shopping' sites than the average internet user

Pet lovers like to read about pets and shop for pet products online.

38%

62%

Chart.

6.64x	more likely to visit 'Community - Pets' sites than the average internet user
2.71x	more likely to visit 'Community - Home' sites than the average internet user
2.40x	more likely to visit 'Community - Green' sites than the average internet user

Spring seasonal shoppers are looking for products that bespeak the revitalizing nature of the season. They are interested in spring gifts and services, and often frequent family managing sites, where they pore over spring holiday sections.

51%

49%

Chart.

3.32x	more likely to visit 'Retail - Sports/Outdoor' sites than the average internet user
2.64x	more likely to visit 'Retail - Home Furnishings' sites than the average internet user
2.62x	more likely to visit 'News/Information - Politics' sites than the average internet user

Summer seasonal shoppers search across online shopping sites to purchase the goods necessary for summer--like swimsuits and hot weather shoes and apparel.

59%

41%

Chart.

5.15x	more likely to visit 'Retail - Sports/Outdoor' sites than the average internet user
3.60x	more likely to visit 'Retail - Home Furnishings' sites than the average internet user
3.46x	more likely to visit 'Retail - Mall' sites than the average internet user

Valentine's Day shoppers are planning the perfect occasion in advance. They are shopping for Valentine's Day gifts or services across a variety of site including- shopping, news and entertainment sites.
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Winter clothing shoppers are searching for cold weather clothing and accessories for themselves and/or their children such as wool coats, parkas and rain jackets, snow and rain boots, hats, scarves, gloves and mittens. They may also search for sweaters, blazers and other heavier weight but work appropriate wardrobe items.

28%

72%

Chart.

6.10x	more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
4.68x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
3.79x	more likely to visit 'Retail - Mall' sites than the average internet user