Affluent consumers focus on the quality of life. They are interested in overseas travel, luxury cars and goods, boats and flying. They are also actively involved in wealth management, with a news focus on stocks, investment vehicles, and international finance.
Avid shoppers spend more time searching for goods than the average online shopper. With a marked interest in fashion and accessories, they access shopping data on directory sites and news sites as well as shopping sites. They also devote a lot of time on reading online fashion publications.
Back to school clothing and supplies, fall means it's time to go back to school and that means new clothes and school supplies for kids. These shoppers view popular parenting magazines to get a sense of fashions and necessary supplies. They're also influenced by their kids who visit teen fashion magazine sites.
Beauty and fashion shoppers search for fashionable clothing and accessories on directory and shopping sites, while perusing the shopping sections of news sites.
Budget conscious shoppers are consumers who are always concerned with cost. They're bargain shoppers always looking for a deal. They are also very concerned with credit, debt, and loans, constantly looking for services and articles.
Cat Owners are consumers who take good care of their beloved cats. They are searching the web for popular pet sites that provide the best tips and advice regarding cat ownership. They also shop online for cat products, read articles, and look for services across online directories.
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Dog Owners are consumers who take care of their beloved dogs. They are searching the web for popular pet sites that provide the best tips and advice regarding dog ownership. They also shop online for dog products, read articles, and look for services across online directories.
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Fall clothing shoppers often peruse fall fashions on news sites—and that means updating their wardrobes with cooler weather apparel.
Foodies are aficionados of good eats and drink. They are devoted to finding the best of the best in regard to restaurants, wine and local gourmet food. They research popular food wine and recipe sites to find out the latest trends as well as view local dining guides and news sites to learn about the foods they love.
Grocery shoppers are - Users searching for grocery coupons across a coupon site, visiting online grocery stores, have an affinity toward grocery shopping.
Hip homemakers tend to be women in charge of home decoration and gardening who seek out home improvement and cooking information. They primarily shop for goods related to home and garden, food and wine and gardening projects.
Holiday dinner planners are all about creating interesting, festive holiday meals for family and friends. They often search for gourmet recipes across a variety of cooking sites, and shop for Holiday goods—including foods and decoration—across shopping sites. For example, those hosting a Holiday dinner may be interested in themed tablecloths, centerpieces and serving ware, as well as specialty food items.
These shoppers are getting ahead of the holiday shopping influx, aiming to get their gifts ordered in advance of the holiday season. They are consumers who research and make purchases online as much as or even more than they do at brick-and-mortar retail locations. These shoppers' behaviors are broader because they are shopping not for themselves, but for many other people with a wide range of needs and interests.
Home improvement enthusiasts search for home improvement and decorating items online. They shop for tools, hardware, power equipment, and lawn and garden supplies. These tinkerers also read articles about home decorating and improvement.
Online Shoppers search across a variety of online sites for the best values.
Pet lovers like to read about pets and shop for pet products online.
Shopping influencers have a high level of engagement across several shopping sites, with interest in a multitude of products.
Spring seasonal shoppers are looking for products that bespeak the revitalizing nature of the season. They are interested in spring gifts and services, and often frequent family managing sites, where they pore over spring holiday sections.
Summer seasonal shoppers search across online shopping sites to purchase the goods necessary for summer--like swimsuits and hot weather shoes and apparel.
Valentine's Day shoppers are planning the perfect occasion in advance. They are shopping for Valentine's Day gifts or services across a variety of site including- shopping, news and entertainment sites.
Winter clothing shoppers are searching for cold weather clothing and accessories for themselves and/or their children such as wool coats, parkas and rain jackets, snow and rain boots, hats, scarves, gloves and mittens. They may also search for sweaters, blazers and other heavier weight but work appropriate wardrobe items.
