Welcome to Audience Targeting!

Back to school clothing and supplies, fall means it's time to go back to school and that means new clothes and school supplies for kids. These shoppers view popular parenting magazines to get a sense of fashions and necessary supplies. They're also influenced by their kids who visit teen fashion magazine sites.

40.2%

59.8%

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7.67x	more likely to visit 'Travel - Transactions' sites than the average internet user
4.32x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.39x	more likely to visit 'Career Services and Development - Job Search' sites than the average internet user

Fall clothing shoppers often peruse fall fashions on news sites--and that means updating their wardrobes with cooler weather apparel.

57.2%

42.8%

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10.40x	more likely to visit 'Travel - Transactions' sites than the average internet user
7.83x	more likely to visit 'Health - Pharmacy' sites than the average internet user
6.78x	more likely to visit 'Travel - Car Rental' sites than the average internet user

Winter clothing shoppers are searching for cold weather clothing and accessories for themselves and/or their children such as wool coats, parkas and rain jackets, snow and rain boots, hats, scarves, gloves and mittens. They may also search for sweaters, blazers and other heavier weight but work appropriate wardrobe items.

43.5%

56.5%

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5.80x	more likely to visit 'Travel - Transactions' sites than the average internet user
3.70x	more likely to visit 'News/Information - Politics' sites than the average internet user
3.10x	more likely to visit 'Community - Beauty/Fashion/Style' sites than the average internet user

Spring seasonal shoppers are looking for products that bespeak the revitalizing nature of the season. They are interested in spring gifts and services, and often frequent family managing sites, where they pore over spring holiday sections.

57.14%

42.86%

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4.00x	more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
2.5x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
2.4x	more likely to visit 'Community - Beauty/Fashion/Style' sites than the average internet user

Summer seasonal shoppers search across online shopping sites to purchase the goods necessary for summer--like swimsuits and hot weather shoes and apparel.

42.9%

57.1%

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7.70x	more likely to visit 'Travel - Transactions' sites than the average internet user
5.65x	more likely to visit 'Retail - Mall' sites than the average internet user
5.38x	more likely to visit 'Retail - Food' sites than the average internet user

Winter travelers are often interested in vacation rentals for a winter getaway. They research locations and fares online.

37.1%

62.9%

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4.89x	more likely to visit 'Retail - Mall' sites than the average internet user
4.81x	more likely to visit 'Retails - Fragrances/Cosmetics' sites than the average internet user
4.61x	more likely to visit 'Services - Incentives' sites than the average internet user

Winter sports vacationers are often interested in vacation rentals and hotels for a winter getaway. Whether they are planning to travel to a colder climate or a sunny spot, they will research locations and fares online. They will also shop for travel accessories such as luggage, and wardrobes appropriate to their destination, be it resort-wear or a down-filled snow jacket.

29.9%

70.1%

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5.81x	more likely to visit 'Retails - Fragrances/Cosmetics' sites than the average internet user
4.92x	more likely to visit 'Services - Incentives' sites than the average internet user
2.50x	more likely to visit 'Travel - Information' sites than the average internet user

Summer travelers are often academics or families with school-aged children whose best time for extended trips is during the free summer months. They are interested in leisure travel, luxury vacations, and summer rentals, along with hotels, rental cars, and airfares.

30.1%

69.9%

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5.65x	more likely to visit 'Retails - Fragrances/Cosmetics' sites than the average internet user
4.78x	more likely to visit 'Services - Incentives' sites than the average internet user
4.71x	more likely to visit 'Retail - Mall' sites than the average internet user

Holiday gadget shoppers focus on purchasing gadgets for friends and family as gifts. They may be gadget lovers themselves or they may be shopping for a gadget lover--but whatever the case, they often search for new gadgets on news and technology sites.

39%

61%

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3.49x	more likely to visit 'Retail - Mall' sites than the average internet user
3.48x	more likely to visit 'Services - Incentives' sites than the average internet user
3.26x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user

New Year's resolution makers descend on the Internet every January to seek out information about their resolutions. They tend to view articles about resolutions and how to keep them, as well as looking for information on topics such as weight loss, getting more exercise, and quitting smoking.

50.51%

49.49%

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2.80x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.50x	more likely to visit 'Health - Pharmacy' sites than the average internet user
2.50x	more likely to visit 'Business/Finance - Online Trading' sites than the average internet user