Welcome to Audience Targeting!

African Americans who frequent popular African American sites.

49%

51%

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3.53x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
2.93x	more likely to visit 'Community - Beauty/Fashion/Style' sites than the average internet user
2.91x	more likely to visit 'Community - Religion/Spirituality' sites than the average internet user

Arts & Culture Enthusiasts are actively involved in the arts community in various ways which may include reviewing local art events, reading about theater across news sites, and blogging about art.

61%

39%

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3.28x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.90x	more likely to visit 'Retail - Tickets' sites than the average internet user
2.56x	more likely to visit 'Travel - Ground/Cruise' sites than the average internet user

Eco-aware individuals are acutely interested in learning more about top environmental issues, such as global warming and climate change--and they are committed to learning how they can make a difference. Not only do they read articles related to clean energy, but they read about hybrid vehicles. These people tend to be athletic and well-traveled, seeking goods and services related to environmentally sensitive outdoor sports and adventure travel.

44%

56%

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3.80x	more likely to visit 'Community - Home' sites than the average internet user
3.32x	more likely to visit 'Community - Green' sites than the average internet user
2.56x	more likely to visit 'Gambling - Lotto/Sweepstakes' sites than the average internet user

Fantasy sports enthusiasts frequent the fantasy sports sections of their favorite news and sports sites. They spend a lot of time on the internet reading blogs, and articles related to fantasy sports across news, entertainments and gaming sites.
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Football enthusiasts spend a significant amount of time looking at football news, whether it be college or pro-football, they like to be "in the know" in regards to what is happening with their teams.

87%

13%

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2.61x	more likely to visit 'Business to Business' sites than the average internet user
2.43x	more likely to visit 'Travel - Hotels/Resorts' sites than the average internet user
2.33x	more likely to visit 'Entertainment - Radio' sites than the average internet user

Golf enthusiasts tend to be affluent, which is not really a suprise, with the costs of golfing fees. In addition to reading the golf sections of news sites, they are also interested in finance, world affairs, and luxury cars. With a typical household income above $100,000 dollars, these golf lovers are prime targets for luxury goods.

75%

25%

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2.78x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.69x	more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
2.51x	more likely to visit 'Travel - Ground/Cruise' sites than the average internet user

Hispanics actively seek out Spanish-language content, focusing much of their online time on Hispanic news portals.

55%

45%

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2.90x	more likely to visit 'Community - Personals' sites than the average internet user
2.34x	more likely to visit 'Services - Instant Messengers' sites than the average internet user
2.30x	more likely to visit 'Services - Discussion/Chat' sites than the average internet user

Life milestones consists of people in the process of making a big life change--such as changing careers, getting married, buying a home, or having a baby--often run to the Internet to learn more and investigate their options. Those in the process of life milestones search for a variety of services, such as wedding, moving, and real estate, and shop for products that reflect their new changes.

51%

49%

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3.69x	more likely to visit 'News/Information - Politics' sites than the average internet user
3.15x	more likely to visit 'Real Estate' sites than the average internet user
2.70x	more likely to visit 'Health - Pharmacy' sites than the average internet user

Men who register with online sites tend to be passionate about their interests, which span the gamut from news and lifestyle and sports and extreme sports. They are actively engaged in their online activities, often exhibiting behavior on sports sites.

72%

28%

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2.53x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.41x	more likely to visit 'Community - Green' sites than the average internet user
2.41x	more likely to visit 'Games - Gaming Information' sites than the average internet user

Moms who visit popular mom and baby sites.
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New Year's resolution makers descend on the Internet every January to seek out information about their resolutions. They tend to view articles about resolutions and how to keep them, as well as looking for information on topics such as weight loss, getting more exercise, and quitting smoking.

43%

57%

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2.90x	more likely to visit 'Community - Green' sites than the average internet user
2.85x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.51x	more likely to visit 'Community - Religion/Spirituality' sites than the average internet user

Outdoor enthusiasts are nature-loving sportspeople who enjoy cycling, boating, and other outdoor activities. Their online activities center around reading online publications that relate to their sports interest, whether it's about boats or bikes. They also seek goods and services related to their outdoor activities, research adventure travel, and comparison shop gear.

53%

47%

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2.48x	more likely to visit 'Retail - Sports/Outdoor' sites than the average internet user
2.43x	more likely to visit 'Retail - Music' sites than the average internet user
2.25x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user

Political influencers are people who display a very high level of interest and engagement with the latest in politics and political campaigns.

10.4%

89.6%

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	more likely to visit 'News/Information - Politics' sites than the average internet user
	more likely to visit 'Retail - Mall' sites than the average internet user
	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user

Politically-minded people seek out content on popular U.S. and international news sites. They tend to seek information from a wide range of sources to get the most complete picture of current events.

66%

34%

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5.52x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.97x	more likely to visit 'Retail - Mall' sites than the average internet user
5.71x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user

Proud parents are committed to the parental cause. They study good parenting techniques, keep up with the latest family and parenting news, and purchase educational toys and products online.

47%

53%

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3.24x	more likely to visit 'Retail - Toys' sites than the average internet user
2.37x	more likely to visit 'Games - Gaming Information' sites than the average internet user
2.32x	more likely to visit 'Community - Teens' sites than the average internet user

Retirees are people who live in areas with a large population of retirees.

51%

49%

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3.12x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.32x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
2.06x	more likely to visit 'Community - Green' sites than the average internet user

Singles are defined as visitors to online dating sites.

56%

44%

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3.39x	more likely to visit 'Entertainment - Humor' sites than the average internet user
3.23x	more likely to visit 'Games - Gaming Information' sites than the average internet user
3.21x	more likely to visit 'Community - Beauty/Fashion/Style' sites than the average internet user

Social Networkers are actively involved in building online networks of contacts, which can include both personal or business friends. They are registered users on a variety of social networking sites.
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Sports buffs are all consumed by their interest. They spend a significant amount of time looking at sports news, both online and off, and reading online publications related to sports. These people are just as active as their sports interest; they tend to be athletic, often shopping for sporting goods online.

70%

30%

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3.24x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.62x	more likely to visit 'Retail - Sports/Outdoor' sites than the average internet user
2.35x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user

Teens are all about staying up to date, whether it's their cell phone, their clothes, their games, or their entertainment--and their online activities reflect this. They are avid consumers, constantly researching and purchasing new wireless technologies, fashion, games, and other teen-oriented products. In addition, they like to keep current with entertainment by viewing teen-related content on TV and news sites.

73%

27%

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3.64x	more likely to visit 'Games - Gaming Information' sites than the average internet user
3.10x	more likely to visit 'Entertainment - Humor' sites than the average internet user
2.87x	more likely to visit 'Retail - Music' sites than the average internet user

US military personnel who visit websites across the AudienceScience network.

58%

42%

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3.10x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.90x	more likely to visit 'Travel - Ground/Cruise' sites than the average internet user
2.51x	more likely to visit 'Community - Green' sites than the average internet user

Women have a wide range of online interests. As a category, many seek out information on health, home, garden, personal care, and cooking through portals, women's magazines, and news sites. Women also are interested in health, home/garden, personal care, and cooking. Online shopping focuses on clothes, shoes, and beauty products.

25%

75%

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2.44x	more likely to visit 'Travel - Transactions' sites than the average internet user
2.40x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
2.34x	more likely to visit 'Community - Pets' sites than the average internet user