Arts & Culture Enthusiasts are actively involved in the arts community in various ways which may include reviewing local art events, reading about theater across news sites, and blogging about art.
Bloggers are those who participate in writing on blogs and forums online. They may also consist of people who spend time visiting sites where blogs and forums are read.
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Eco-aware individuals are acutely interested in learning more about top environmental issues, such as global warming and climate change—and they are committed to learning how they can make a difference. Not only do they read articles related to clean energy, but they read about hybrid vehicles. These people tend to be athletic and well-traveled, seeking goods and services related to environmentally sensitive outdoor sports and adventure travel.
Fantasy sports enthusiasts frequent the fantasy sports sections of their favorite news and sports sites. They spend a lot of time on the internet reading blogs and articles related to fantasy sports across news, entertainments and gaming sites.
Football enthusiasts spend a significant amount of time looking at football news, whether it be college or pro-football, they like to be "in the know" in regard to what is happening with their teams.
Golf enthusiasts tend to be affluent, which is not really a suprise, with the costs of golfing fees. In addition to reading the golf sections of news sites, they are also interested in finance, world affairs, and luxury cars. With a typical household income above $100,000, these golf lovers are prime targets for luxury goods.
Hispanics actively seek out Spanish-language content, focusing much of their online time on Hispanic news portals.
Life milestones consists of people in the process of making a big life change—such as changing careers, getting married, buying a home, or having a baby—often run to the Internet to learn more and investigate their options. Those in the process of life milestones search for a variety of services, such as wedding, moving, and real estate, and shop for products that reflect their new changes.
Men who register with online sites tend to be passionate about their interests, which span the gamut from news and lifestyle and sports and extreme sports. They are actively engaged in their online activities, often exhibiting behavior on sports sites.
Moms who visit popular mom and baby sites.
New Year's resolution makers descend on the Internet every January to seek out information about their resolutions. They tend to view articles about resolutions and how to keep them, as well as looking for information on topics such as weight loss, getting more exercise, and quitting smoking.
Outdoor enthusiasts are nature-loving sportspeople who enjoy cycling, boating, and other outdoor activities. Their online activities center around reading online publications that relate to their sports interest, whether it's about boats or bikes. They also seek goods and services related to their outdoor activities, research adventure travel, and comparison shop gear.
Political influencers are people who display a very high level of interest and engagement with the latest in politics and political campaigns.
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Politically-minded people seek out content on popular U.S. and international news sites. They tend to seek information from a wide range of sources to get the most complete picture of current events.
Proud parents are committed to the parental cause. They study good parenting techniques, keep up with the latest family and parenting news, and purchase educational toys and products online.
Retirees are people who live in areas with a large population of retirees.
Singles are defined as visitors to online dating sites.
Social Networkers are actively involved in building online networks of contacts, which can include both personal or business friends. They are registered users on a variety of social networking sites.
Sports buffs are all consumed by their interest. They spend a significant amount of time looking at sports news, both online and off, and reading online publications related to sports. These people are just as active as their sports interest; they tend to be athletic, often shopping for sporting goods online.
US military personnel who visit web sites across the AudienceScience network.
Women have a wide range of online interests. As a category, many seek out information on health, home, garden, personal care, and cooking through portals, women's magazines, and news sites. Online shopping focuses on clothes, shoes, and beauty products.
