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Influencer Audiences
The Influencer Audience category consists of segments of people ranging from auto to entertainment. Influencers are those who are up to date on the latest trends in their realms of influence, and are advocating the latest and greatest via their networking relationships. These segments are powered by AudienceScience’s leading audience targeting technology.
Influencers AudienceInfluencers Audience
influencersinfluencers
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UK
Print Segment
 
Auto influencers display a very high level of interest and engagement with automotive trends and products. They spend a lot of time seeking information on new models and upcoming trends across a wide range of sites.
MALE 20%
Female 80%
 
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  Segment Audiences
4.04x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.02x more likely to visit 'Automotive - Resources' sites than the average internet user
2.70x more likely to visit 'Retail - Comparison Shopping' sites than the average internet user
Business influencers are people who display a very high level of interest and engagement with the latest in business and finance.
MALE 43.88%
Female 56.12%
 
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  Segment Audiences
4.40x more likely to visit 'News/Information - Politics' sites than the average internet user
3.70x more likely to visit 'Business - Personal Finance' sites than the average internet user
10.52x more likely to visit 'Community - Lifestyles' sites than the average internet user
 
Entertainment influencers are highly engaged with entertainment of all varieties: television, movies, books, and more. They usually rely on a large number of sites and blogs to stay current with entertainment, and tend to be quite vocal on blogs. They have a large role in the online conversation about entertainment.
MALE 76%
Female 24%
 
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  Segment Audiences
3.74x more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.74x more likely to visit a 'Retail - Music' sites than the average internet user
3.64x more likely to visit a 'Games - Gaming Information' sites than the average internet user
Political influencers are people who display a very high level of interest and engagement with the latest in politics and political campaigns.
More Information Coming Soon
 
Shopping influencers have a high level of engagement across several shopping sites, with interest in a multitude of products.
MALE 58%
Female 42%
 
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  Segment Audiences
4.54x more likely to visit 'Retail - Toys' sites than the average internet user
3.72x more likely to visit 'Directories/Resources - Shipping' sites than the average internet user
3.61x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
 
Technology influencers are highly engaged with different types of technology across multiple news and technology sites. They wield an enormous purchasing influence on friends and family. They usually rely on a large number of sites and blogs to stay current with the latest technology trends and gadgets, and tend to be quite vocal on blogs. They have a large role in the online conversation about technology.
More Information Coming Soon
 
Travel influencers are very involved with all aspects of traveling, from location to transportation and lodging. They are likely to be very active on multiple travel sites, always looking for the best deals and bargains.
More Information Coming Soon
 
Video game influencers are a key group who recommend games to others as well as immerse themselves in the gaming culture- which includes everything from online games, game reviews, to other types of gaming platforms. They are passionately involved in gaming and the future of games.
MALE 78%
Female 22%
 
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  Segment Audiences
3.90x more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.64x more likely to visit a 'Games - Gaming Information' sites than the average internet user
3.47x more likely to visit a 'Retail - Music' sites than the average internet user
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