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Auto influencers display a very high level of interest and engagement with automotive trends and products. They spend a lot of time seeking information on new models and upcoming trends across a wide range of sites.

19.9%

80.1%

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4.20x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.
4.13x	more likely to visit 'Automotive - Resources' sites than the average internet user.
4.09x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user

Entertainment influencers are highly engaged with entertainment of all varieties: television, movies, books, and more. They usually rely on a large number of sites and blogs to stay current with entertainment, and tend to be quite vocal on blogs. They have a large role in the online conversation about entertainment.

76%

24%

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3.74x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.74x	more likely to visit a 'Retail - Music' sites than the average internet user
3.64x	more likely to visit a 'Games - Gaming Information' sites than the average internet user

Business influencers are people who display a very high level of interest and engagement with the latest in business and finance.

76%

24%

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4.31x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.46x	more likely to visit 'Business to Business' sites than the average internet user
2.22x	more likely to visit 'Business/Finance - Financial Information/Advice' sites than the average internet user

Political influencers are people who display a very high level of interest and engagement with the latest in politics and political campaigns.

10.4%

89.6%

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	more likely to visit 'News/Information - Politics' sites than the average internet user
	more likely to visit 'Retail - Mall' sites than the average internet user
	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user

Video game influencers are a key group who recommend games to others as well as immerse themselves in the gaming culture- which includes everything from online games, game reviews, to other types of gaming platforms. They are passionately involved in gaming and the future of games.

78%

22%

Chart.

3.90x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.64x	more likely to visit a 'Games - Gaming Information' sites than the average internet user
3.47x	more likely to visit a 'Retail - Music' sites than the average internet user

Shopping influencers have a high level of engagement across several shopping sites, with interest in a multitude of products.
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Technology influencers are highly engaged with different types of technology across multiple news and technology sites. They wield an enormous purchasing influence on friends and family. They usually rely on a large number of sites and blogs to stay current with the latest technology trends and gadgets, and tend to be quite vocal on blogs. They have a large role in the online conversation about technology.
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Travel influencers are very involved with all aspects of traveling, from location to transportation and lodging. They are likely to be very active on multiple travel sites, always looking for the best deals and bargains.
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