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Health Audiences
The Health Category consists of a Diet and Fitness Enthusiasts segment as well as a Health & Wellness Advocates segment. The people in this segment take an active interest in their health and well being by reading expert advice on news sites and researching specific health conditions and medicines. These segments are powered by AudienceScience’s leading audience targeting technology.
Health AudienceHealth Audience
healthhealth
US
UK
Print Segment
 
Diet and fitness enthusiasts are just as enthusiastic about reading and researching diet and fitness as they are about achieving it. With wide-ranging sources of information, these people read health articles and news on news portals, and shopping sites. Knowledgeable and up-to-date on the latest data, these people also shop for diet, fitness, and beauty products online.
MALE 43.56%
Female 56.43%
 
AGE
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HHI
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  Segment Audiences
2.86x more likely to visit 'Travel - Information' sites than the average internet user
5.93x more likely to visit 'Health - Information' sites than the average internet user
2.56x more likely to visit 'Community - Green' sites than the average internet user
Health and wellness advocates take an active interest in their health and well-being—and they back it up with a lot of online reading on portals with expert advice and news sites. In addition to conducting a lot of research, these people tend to look for goods and services in online directories and major shopping sites.
MALE 45.51%
Female 54.49%
 
AGE
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HHI
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  Segment Audiences
2.49x more likely to visit 'Travel - Hotels/Resorts' sites than the average internet user
5.72x more likely to visit 'Health - Information' sites than the average internet user
2.43x more likely to visit 'Retail - Health Care' sites than the average internet user
 
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