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Health Audiences
The Health Category consists of a Diet and Fitness Enthusiasts segment as well as a Health & Wellness Advocates segment. The people in this segment take an active interest in their health and well being by reading expert advice on news sites and researching specific health conditions and medicines. These segments are powered by AudienceScience’s leading audience targeting technology.
Health AudienceHealth Audience
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Health and wellness advocates take an active interest in their health and well-being--and they back it up with a lot of online reading on portals with expert advice and news sites. In addition to conducting a lot of research, these people tend to look for goods and services in online directories and major shopping sites.
MALE 30.5%
Female 69.5%
 
AGE
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HHI
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  Segment Audiences
4.21x more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
3.71x more likely to visit 'Retail - Food' sites than the average internet user
3.44x more likely to visit 'Health - Pharmacy' sites than the average internet user
Diet and fitness enthusiasts are just as enthusiastic about reading and researching diet and fitness as they are about achieving it. With wide-ranging sources of information, these people read health articles and news on news, portals, and shopping sites. Knowledgeable and up-to-date on the latest data, these people also shop for diet, fitness, and beauty products online.
MALE 34.2%
Female 65.8%
 
AGE
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HHI
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  Segment Audiences
4.50x more likely to visit 'Health - Pharmacy' sites than the average internet user
3.91x more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
3.62x more likely to visit 'Retail - Food' sites than the average internet user
Cold & Flu Prevention Advocates are researching cold and flu symptoms, healthy habits, as well as looking for cold and flu products and OTC medications across news and health sites. They read about cold/flu/sinuses across news and parenting sites.
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