Auto loan seekers are actively in the market for a new vehicle. They review product and shopping sections of major automotive sites, and often demonstrate interest in luxury cars. In tandem with their car search, these people read articles related to auto loans.
B2b seekers are users visiting popular business to business informational sites.
Business decision makers are high-level managers or financial professionals who take an active interest in business, finance, and marketing news and have significant spending influence at their companies. Often with high level job titles, these business decision makers view marketing and business content on domestic and international news sites.
Business influencers display a very high level of interest and engagement with the latest in business and finance.
Career seekers are those who are looking to change jobs or advance their careers. They view employment ads and actively research career opportunities online through online news sites, directory sites, and online recruitment sites.
Credit card applicants include a range of people, including those who recently filled out an application, have researched credit card terms, and who have shown interest in financial planning on financial sites. They tend to visit personal finance sites and are actively involved in managing their savings, debts, and personal budgets.
Education seekers are students or would-be students who are looking into their college options. They research higher education on news sites and services related to education on online directories to explore their options. At the same time education seekers are (naturally) interested in how they are going to fund their education; they often visit student loan and finance sites.
Homeowners are those who research ways to improve and enhance their homes. They browse sites that cater to homeowner needs and interests, whether it be projects to enhance their home externally or internally. These consumers may have registered themselves as homeowners through 3rd party providers.
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Home accountants are the people who manage the finances of their families. They actively search for information on credit, debt, loans, and personal finance. They visit personal finance sections of news sites, where they seek out articles that pertain to their finance goals. In addition, many home accountants are women who look for financial planning information in women's magazines.
Insurance Shoppers are those who are researching insurance by reading articles related to insurance and comparing rates across various news, financial and real estate sites.
Real estate and mortgage shoppers are potential homeowners who are actively looking into new homes and mortgages, or are current home owners who are exploring their refinancing and loan options. They often read the real estate section of online news sites in tandem with articles related to personal finance, money, and loans. In addition, they are often seeking services related to home mortgages.
Retirement planners are users who are interested in retirement, IRA, 401(k)s, pensions, and bonds, and have researched information online. Most retirement planners make use of various financial calculators to determine retirement income.
Savvy Economic Constituents are those who are tracking the economic trends across various news sites. They are reading the latest updates and adjusting their budgets according to the information they receive.
Small business owners search for business services, other professionals for networking, and small business news. They are interested in learning about other businesses with fewer than 500 employees, and are intensely engaged with the issues pertaining to small businesses. In addition, they often read articles about small offices and home offices.
Stock traders are investors actively follow financial news and track specific stocks, often on a major financial or brokerage site. They check ticker prices and news on a regular basis and view investment tools.
