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Finance Audiences
The Finance Audience category consists of segments of people who seek everything from financial advice online to checking performance of their personal investments, getting tax advice, planning their retirement, and researching insurance options. AudienceScience can help you provide relevant advertising to people who are interested in purchasing products or services - such as mortgage or auto loans, credit cards, and stock trading. These segments are powered by AudienceScience’s leading audience targeting technology.
Finance AudienceFinance Audience
financefinance
Print Segment
 
Auto loan seekers are actively in the market for a new vehicle. They review product and shopping sections of major automotive sites, and often demonstrate interest in luxury cars. In tandem with their car search, these people read articles related to auto loans.
MALE 36%
Female 64%
 
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  Segment Audiences
3.35x more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
2.52x more likely to visit 'Retail - Flowers/Gifts/Greetings' sites than the average internet user
2.48x more likely to visit 'Directories/Resources - Shipping' sites than the average internet user
Business decision makers are high-level managers or financial professionals who take an active interest in business, finance, and marketing news and have significant spending influence at their companies. Often with high level job titles, these business decision makers view marketing and business content on domestic and international news sites.
MALE 40.7%
Female 59.3%
 
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  Segment Audiences
6.54x more likely to visit 'Business/Finance - Taxes' sites than the average internet user
5.5x more likely to visit 'Services- Incentives' sites than the average internet user
5.31x more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
 
Business influencers display a very high level of interest and engagement with the latest in business and finance.
MALE 76%
Female 24%
 
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  Segment Audiences
4.31x more likely to visit 'News/Information - Politics' sites than the average internet user
2.46x more likely to visit 'Business to Business' sites than the average internet user
2.22x more likely to visit 'Business/Finance - Financial Information/Advice' sites than the average internet user
Career seekers are those who are looking to change jobs or advance their careers. They view employment ads and actively research career opportunities online through online news sites, directory sites, and online recruitment sites.
MALE 50%
Female 50%
 
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  Segment Audiences
4.06x more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
3.40x more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
3.25x more likely to visit 'Travel - Transactions' sites than the average internet user
 
Credit card applicants include a range of people, including those who recently filled out an application, have researched credit card terms, and who have shown interest in financial planning on financial sites. They tend to visit personal finance sites and are actively involved in managing their savings, debts, and personal budgets.
MALE 57%
Female 43%
 
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  Segment Audiences
3.41x more likely to visit 'News/Information - Politics' sites than the average internet user
2.76x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
2.70x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
Education seekers are students or would-be students who are looking into their college options. They research higher education on news sites and services related to education on online directories to explore their options. At the same time education seekers are (naturally) interested in how they are going to fund their education; they often visit student loan and finance sites.
MALE 46%
Female 54%
 
AGE
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  Segment Audiences
3.43x more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
3.13x more likely to visit 'News/Information - Politics' sites than the average internet user
2.51x more likely to visit 'Retail - Books' sites than the average internet user
 
Home accountants are the people who manage the finances of their families. They actively search for information on credit, debt, loans, and personal finance. They visit personal finance sections of news sites, where they seek out articles that pertain to their finance goals. In addition, many home accountants are women who look for financial planning information in women's magazines.
MALE 50%
Female 50%
 
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  Segment Audiences
3.04x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
2.92x more likely to visit 'Community - Green' sites than the average internet user
2.79x more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user.
Insurance Shoppers are those who are researching insurance by reading articles related to insurance and comparing rates across various news, financial and real estate sites.
MALE 59%
Female 41%
 
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HHI
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  Segment Audiences
3.62x more likely to visit 'News/Information - Politics' sites than the average internet user.
2.49x more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
2.48x more likely to visit 'Community - Green' sites than the average internet user
 
Real estate and mortgage shoppers are potential homeowners who are actively looking into new homes and mortgages, or are current home owners who are exploring their refinancing and loan options. They often read the real estate section of online news sites in tandem with articles related to personal finance, money, and loans. In addition, they are often seeking services related to home mortgages.
MALE 45%
Female 55%
 
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  Segment Audiences
3.50x more likely to visit 'Real Estate' sites than the average internet user
2.50x more likely to visit 'Travel - Transactions' sites than the average internet user
2.39x more likely to visit 'Health - Pharmacy' sites than the average internet user
Retirement planners are users who are interested in retirement, IRA, 401(k)s, pensions, and bonds, and have researched information online. Most retirement planners make use of various financial calculators to determine retirement income.
MALE 45%
Female 55%
 
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  Segment Audiences
3.17x more likely to visit 'Directories/Resources - Shipping' sites than the average internet user
3.01x more likely to visit 'News/Information - Politics' sites than the average internet user.
2.69x more likely to visit 'Retail - Consumer Goods' sites than the average internet user
 
Savvy Economic Constituents are those who are tracking the economic trends across various news sites. They are reading the latest updates and adjusting their budgets according to the information they receive.
MALE 73%
Female 27%
 
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  Segment Audiences
6.20x more likely to visit 'News/Information - Politics' sites than the average internet user
3.44x more likely to visit 'Community - Green' sites than the average internet user
3.26x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
Small business owners search for business services, other professionals for networking, and small business news. They are interested in learning about other businesses with fewer than 500 employees, and are intensely engaged with the issues pertaining to small businesses. In addition, they often read articles about small offices and home offices.
MALE 59%
Female 41%
 
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HHI
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  Segment Audiences
2.78x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
2.75x more likely to visit 'News/Information - Politics' sites than the average internet user
2.69x more likely to visit 'Directories/Resources - Shipping' sites than the average internet user
 
Stock traders are investors actively follow financial news and track specific stocks, often on a major financial or brokerage site. They check ticker prices and news on a regular basis and view investment tools.
MALE 75%
Female 25%
 
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HHI
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  Segment Audiences
6.09x more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
5.28x more likely to visit 'News/Information - Politics' sites than the average internet user
2.90x more likely to visit 'Travel - Airliness' sites than the average internet user
 
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