Welcome to Audience Targeting!

Auto loan seekers are actively in the market for a new vehicle. They review product and shopping sections of major automotive sites, and often demonstrate interest in luxury cars. In tandem with their car search, these people read articles related to auto loans.

44.5%

55.5%

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6.66x	more likely to visit 'Travel - Transactions' sites than the average internet user
4.41x	more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
3.73x	more likely to visit 'Travel - Car Rental' sites than the average internet user

Business decision makers are high-level managers or financial professionals who take an active interest in business, finance, and marketing news and have significant spending influence at their companies. Often with high level job titles, these business decision makers view marketing and business content on domestic and international news sites.

40.7%

59.3%

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6.54x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
5.50x	more likely to visit 'Services- Incentives' sites than the average internet user
5.31x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user

Business influencers display a very high level of interest and engagement with the latest in business and finance.

37.1%

62.9%

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5.91x	more likely to visit 'Services- Incentives' sites than the average internet user
5.67x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
3.50x	more likely to visit 'Business/Finance - Online Trading' sites than the average internet user

Career seekers are those who are looking to change jobs or advance their careers. They view employment ads and actively research career opportunities online through online news sites, directory sites, and online recruitment sites.

38.7%

61.3%

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5.10x	more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
3.14x	more likely to visit 'Career Services and Development - Career Resources' sites than the average internet user
3.12x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user

Credit card applicants include a range of people, including those who recently filled out an application, have researched credit card terms, and who have shown interest in financial planning on financial sites. They tend to visit personal finance sites and are actively involved in managing their savings, debts, and personal budgets.

49.9%

50.1%

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10.72x	more likely to visit 'Travel - Transactions sites than the average internet user
8.36x	more likely to visit 'Travel - Car Rental' sites than the average internet user
6.84x	more likely to visit 'Business/Finance - Online Trading' sites than the average internet user

Education seekers are students or would-be students who are looking into their college options. They research higher education on news sites and services related to education on online directories to explore their options. At the same time education seekers are (naturally) interested in how they are going to fund their education; they often visit student loan and finance sites.

41.5%

58.5%

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3.73x	more likely to visit 'Travel - Transactions sites than the average internet user
3.27x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
2.91x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user

Home accountants are the people who manage the finances of their families. They actively search for information on credit, debt, loans, and personal finance. They visit personal finance sections of news sites, where they seek out articles that pertain to their finance goals. In addition, many home accountants are women who look for financial planning information in women's magazines.

32.6%

67.4%

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3.68x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
3.31x	more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
3.03x	more likely to visit 'Health - Pharmacy' sites than the average internet user

Insurance Shoppers are those who are researching insurance by reading articles related to insurance and comparing rates across various news, financial and real estate sites.

40.4%

59.6%

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9.08x	more likely to visit 'Health - Pharmacy' sites than the average internet user
3.95x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
3.83x	more likely to visit 'Travel - Transactions' sites than the average internet user

Real estate and mortgage shoppers are potential homeowners who are actively looking into new homes and mortgages, or are current home owners who are exploring their refinancing and loan options. They often read the real estate section of online news sites in tandem with articles related to personal finance, money, and loans. In addition, they are often seeking services related to home mortgages.

39.3%

60.7%

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3.26x	more likely to visit 'Travel - Transactions' sites than the average internet user
2.40x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
2.39x	more likely to visit 'Retail - Food' sites than the average internet user

Retirement planners are users who are interested in retirement, IRA, 401(k)s, pensions, and bonds, and have researched information online. Most retirement planners make use of various financial calculators to determine retirement income.

34.3%

65.7%

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7.84x	more likely to visit 'Travel - Transactions' sites than the average internet user
4.63x	more likely to visit 'Health - Pharmacy' sites than the average internet user
4.29x	more likely to visit 'Services- Incentives' sites than the average internet user

Savvy Economic Constituents are those who are tracking the economic trends across various news sites. They are reading the latest updates and adjusting their budgets according to the information they receive.

58%

42%

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5.07x	more likely to visit 'News/Information - Politics' sites than the average internet user
4.40x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.72x	more likely to visit 'Business/Finance - Online Trading' sites than the average internet user

Small business owners search for business services, other professionals for networking, and small business news. They are interested in learning about other businesses with fewer than 500 employees, and are intensely engaged with the issues pertaining to small businesses. In addition, they often read articles about small offices and home offices.

23.5%

76.5%

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5.13x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
5.02x	more likely to visit 'Retail - Fragrances/Cosmetics' sites than the average internet user
3.90x	more likely to visit 'Travel - Transactions' sites than the average internet user

Stock traders are investors actively follow financial news and track specific stocks, often on a major financial or brokerage site. They check ticker prices and news on a regular basis and view investment tools.

68.1%

31.89%

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6.00x	more likely to visit 'News/Information - Politics' sites than the average internet user
3.30x	more likely to visit 'Retail -Consumer Goods' sites than the average internet user
2.40x	more likely to visit 'Business to Business' sites than the average internet user