Welcome to Audience Targeting!

Action movie fans are all about the action--no matter what kind of action it is. They chat about action-related TV shows with like-minded friends both in person and on social networking sites. Not surprisingly, action movie lovers also like horror movies and are males who read about pickup trucks and other male-oriented interests online.

65.35%

34.65%

Chart.

6.45x	more likely to visit 'News/Information - Politics' sites than the average internet user
2.78x	more likely to visit a 'Travel - Airlines' sites than the average internet user
2.80x	more likely to visit a 'Retail - Sports/Outdoor' sites than the average internet user

Animated movie shoppers are searching for movies, TV programs, official and fan sites about animated movies, including action, sci-fi, musicals, and short films.
More Information Coming Soon

Book worms are just that: book worms. They focus on books, whether it's reading book reviews, shopping for books, or looking for bookstores.

47.65%

52.35%

Chart.

2.31x	more likely to visit a 'Retail - Books' sites than the average internet user
4.39x	more likely to visit a 'News/Information - Politics' sites than the average internet user
2.91x	more likely to visit a 'Community - Religion/Spirituality' sites than the average internet user

Casual Gamers are browsing online for video games as well as online games.

49.89%

50.11%

Chart.

10.72x	more likely to visit a 'Games - Gaming Information' sites than the average internet user
4.79x	more likely to visit 'Community - Teens' sites than the average internet user
4.03x	more likely to visit 'Entertainment - Humor' sites than the average internet user

Comedy fans like to share what makes them chuckle. Not only do they read articles, view online clips, and visit comedy-related specialty sites, they also like to share what makes them laugh on social networking sites.

56.85%

43.15%

Chart.

7.24x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
2.74x	more likely to visit a 'Community - Green' sites than the average internet user
4.27x	more likely to visit a 'News/Information - Politics' sites than the average internet user

Drama fans watch their shows on TV, but they also view drama-related content on social networking sites and movie listing and ticketing sites. These viewers also tend to spend more time than other TV and movie watches reading book reviews online.

56.77%

43.23%

Chart.

4.03x	more likely to visit a 'News/Information - Politics' sites than the average internet user
2.13x	more likely to visit a 'Retail - Books' sites than the average internet user
2.36x	more likely to visit a 'Community - Green' sites than the average internet user

DVD buyers actively research the latest DVD releases and purchase them online. They tend to invest a lot of time visiting various DVD shopping sites and price shop new DVD releases and boxed sets.

62.97%

37.03%

Chart.

3.84x	more likely to visit a 'Services - Incentives' sites than the average internet user
5.59x	more likely to visit a 'Telecommunications' sites than the average internet user
7.36x	more likely to visit a 'Entertainment - Humor' sites than the average internet user

Entertainment influencers are highly engaged with entertainment of all varieties: television, movies, books, and more. They usually rely on a large number of sites and blogs to stay current with entertainment, and tend to be quite vocal on blogs. They have a large role in the online conversation about entertainment.

76%

24%

Chart.

3.74x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.74x	more likely to visit a 'Retail - Music' sites than the average internet user
3.64x	more likely to visit a 'Games - Gaming Information' sites than the average internet user

Family movie shoppers can include a variety of shoppers from parents to school teachers. These are adults who are looking for movies and TV programs, that will have a positive influence and even an educational impact on kids.

54.58%

45.42%

Chart.

2.59x	more likely to visit a 'Retail - Tickets' sites than the average internet user
2.63x	more likely to visit a 'Retail - Toys' sites than the average internet user
2.74x	more likely to visit a 'Retail - Sports/Outdoor' sites than the average internet user

Horror movie fans just can't get enough of the creepy crawlies. They visit horror movie sites, and look at horror content on movie listing and ticketing sites. Many horror movie buffs are also interested in online gaming and sites with teen-related content.

54.98%

45.02%

Chart.

13.37x	more likely to visit a 'Games - Gaming Information' sites than the average internet user
18.57x	more likely to visit a 'Games' sites than the average internet user
24.86x	more likely to visit a 'Services - e-mail' sites than the average internet user

Movie goers are passionate about film. They watch trailers of upcoming films, read reviews, and purchase tickets online--before setting foot in a theatre.

54.59%

45.41%

Chart.

3.30x	more likely to visit a 'Services - Discussion/Chat' sites than the average internet user
1.89x	more likely to visit a 'Retail - Music' sites than the average internet user
5.86x	more likely to visit a 'Entertainment - Humor' sites than the average internet user

Music lovers are true aficionados, looking for music, music articles, and music-related products on portals, shopping sites, news sites, and online directories. They tend to be very knowledgeable about their preferred genres because they actively seek the articles, downloads, and purchasing information they want.

50.76%

49.24%

Chart.

2.02x	more likely to visit a 'Retail - Music' sites than the average internet user
11.87x	more likely to visit a 'Community - Lifestyles' sites than the average internet user
5.13x	more likely to visit a 'Entertainment - Humor' sites than the average internet user

Nintendo DS enthusiasts are actively engaged in the Nintendo DS gaming experience. Whether it be finding the latest downloads, purchasing accessories or catching a sneak peek at what might be the next best-selling game title. Nintendo DS enthusiasts frequent popular gaming sites, to learn more about the products they are interested in.

74%

26%

Chart.

3.64x	more likely to visit 'Games - Gaming Information' sites than the average internet user
3.54x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.17x	more likely to visit a 'Retail - Music' sites than the average internet user

PS3 enthusiasts are actively engaged in the PS3 gaming experience. Whether it be finding the latest downloads, purchasing accessories or catching a sneak peek at what might be the next best-selling game title. PS3 enthusiasts frequent popular gaming sites, to learn more about the products they are interested in.

78%

22%

Chart.

3.64x	more likely to visit a 'Games - Gaming Information' sites than the average internet user
3.34x	more likely to visit a 'Retail - Music' sites than the average internet user
3.34x	more likely to visit 'Entertainment - Humor' sites than the average internet user

Romantic movie shoppers are searching for movies and TV programs, that range from modern day chick flicks to romantic classics. Whether it be for a movie to see over the weekend or a TV program to watch in the warmth of their own home, they are always searching for the perfect romance movie!

45%

55%

Chart.

5.90x	more likely to visit a 'Retail - Tickets' sites than the average internet user
2.40x	more likely to visit a 'Retail - Food' sites than the average internet user

Sci-Fi movie shoppers are searching for hot news about movies, TV programs, games, books, top celebrities, and the newest movie trailers, across various entertainment and gaming sites. More Information Coming Soon

TV enthusiasts focus on television programming sites, where they read about and download their favorite shows. These TV buffs don't just watch shows on their TV or online either; they're also very interested in purchasing DVD sets of their preferred shows.

55.68%

44.32%

Chart.

4.53x	more likely to visit a 'News/Information - Politics' sites than the average internet user
6.17x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
2.98x	more likely to visit a 'Retail - Consumer Electronics' sites than the average internet user

Video gamers are an avid bunch who research everything about games online--from the games themselves to game reviews, online gaming, and types of gaming platforms. They are passionately involved in gaming and spend a lot of time reading about games.

61.94%

38.06%

Chart.

14.44x	more likely to visit a 'Games - Gaming Information' sites than the average internet user
10.91x	more likely to visit a 'Community - Lifestyles' sites than the average internet user
2.90x	more likely to visit a 'Retail - Consumer Electronics' sites than the average internet user

Video game influencers are a key group who recommend games to others as well as immerse themselves in the gaming culture- which includes everything from online games, game reviews, to other types of gaming platforms. They are passionately involved in gaming and the future of games.

78%

22%

Chart.

3.90x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.64x	more likely to visit a 'Games - Gaming Information' sites than the average internet user
3.47x	more likely to visit a 'Retail - Music' sites than the average internet user

Wii Enthusiasts are excited about what the Wii has to offer, from games to new avenues of fitness. They frequent Wii focused and other popular gaming sites, to discover the latest and greatest that is available. Wii enthusiasts enjoy reading game reviews and discovering new accessories to extend the gaming platform.

67%

33%

Chart.

3.91x	more likely to visit 'Retail - Music' sites than the average internet user
3.69x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
3.64x	more likely to visit 'Games - Gaming Information' sites than the average internet user

XBOX 360 enthusiasts are actively engaged in the XBOX 360 gaming experience. Whether it be finding the latest downloads, purchasing accessories or catching a sneak peek at what might be the next best-selling game title. XBOX 360 enthusiasts frequent popular gaming sites, to learn more about the products they are interested in.

78%

22%

Chart.

3.64x	more likely to visit a 'Games - Gaming Information' sites than the average internet user
3.45x	more likely to visit a 'Entertainment - Humor' sites than the average internet user
2.83x	more likely to visit a 'Retail - Music' sites than the average internet user