Action movie fans are all about the action--no matter what kind of action it is. They chat about action-related TV shows with like-minded friends both in person and on social networking sites. Not surprisingly, action movie lovers also like horror movies and are males who read about pickup trucks and other male-oriented interests online.
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80% 
20%
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| 2.53x |
more likely to visit 'News/Information - Politics' sites than the average internet user |
| 2.07x |
more likely to visit a 'Travel - Car Rental' sites than the average internet user |
| 1.92x |
more likely to visit a 'Retail - Sports/Outdoor' sites than the average internet user |
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Animated movie shoppers are searching for movies, TV programs, official and fan sites about animated movies, including action, sci-fi, musicals, and short films.
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Book worms are just that: book worms. They focus on books, whether it's reading book reviews, shopping for books, or looking for bookstores.
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55%
45%
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| 3.20x |
more likely to visit a 'Retail - Books' sites than the average internet user |
| 2.82x |
more likely to visit a 'News/Information - Politics' sites than the average internet user |
| 2.46x |
more likely to visit a 'Community - Religion/Spirituality' sites than the average internet user |
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Casual Gamers are browsing online for video games as well as online games.
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Comedy fans like to share what makes them chuckle. Not only do they read articles, view online clips, and visit comedy-related specialty sites, they also like to share what makes them laugh on social networking sites.
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60%
40%
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| 4.35x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
| 3.39x |
more likely to visit a 'Community - Green' sites than the average internet user |
| 3.15x |
more likely to visit a 'News/Information - Politics' sites than the average internet user |
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Drama fans watch their shows on TV, but they also view drama-related content on social networking sites and movie listing and ticketing sites. These viewers also tend to spend more time than other TV and movie watches reading book reviews online.
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63%
37%
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| 5.18x |
more likely to visit a 'News/Information - Politics' sites than the average internet user |
| 4.24x |
more likely to visit a 'Retail - Books' sites than the average internet user |
| 2.91x |
more likely to visit a 'Community - Green' sites than the average internet user |
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DVD buyers actively research the latest DVD releases and purchase them online. They tend to invest a lot of time visiting various DVD shopping sites and price shop new DVD releases and boxed sets.
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50.3%
49.7%
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| 5.56x |
more likely to visit a 'Travel - Transactions' sites than the average internet user |
| 3.91x |
more likely to visit a 'Retail - Music' sites than the average internet user |
| 2.65x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
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Horror movie fans just can't get enough of the creepy crawlies. They visit horror movie sites, and look at horror content on movie listing and ticketing sites. Many horror movie buffs are also interested in online gaming and sites with teen-related content.
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50.3%
49.7%
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| 3.64x |
more likely to visit a 'Games - Gaming Information' sites than the average internet user |
| 1.71x |
more likely to visit a 'Games' sites than the average internet user |
| 1.32x |
more likely to visit a 'Services - e-mail' sites than the average internet user |
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Entertainment influencers are highly engaged with entertainment of all varieties: television, movies, books, and more. They usually rely on a large number of sites and blogs to stay current with entertainment, and tend to be quite vocal on blogs. They have a large role in the online conversation about entertainment.
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76%
24%
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| 3.74x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
| 3.74x |
more likely to visit a 'Retail - Music' sites than the average internet user |
| 3.64x |
more likely to visit a 'Games - Gaming Information' sites than the average internet user |
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Movie goers are passionate about film. They watch trailers of upcoming films, read reviews, and purchase tickets online--before setting foot in a theatre.
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61%
39%
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| 2.63x |
more likely to visit a 'Travel - Transactions' sites than the average internet user |
| 2.61x |
more likely to visit a 'Retail - Music' sites than the average internet user |
| 2.60x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
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Music lovers are true aficionados, looking for music, music articles, and music-related products on portals, shopping sites, news sites, and online directories. They tend to be very knowledgeable about their preferred genres because they actively seek the articles, downloads, and purchasing information they want.
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54%
46%
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| 3.28x |
more likely to visit a 'Retail - Music' sites than the average internet user |
| 2.37x |
more likely to visit a 'Community - Teens' sites than the average internet user |
| 2.28x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
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TV enthusiasts focus on television programming sites, where they read about and download their favorite shows. These TV buffs don't just watch shows on their TV or online either; they're also very interested in purchasing DVD sets of their preferred shows.
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63%
37%
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Chart.
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| 3.15x |
more likely to visit a 'News/Information - Politics' sites than the average internet user |
| 2.76x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
| 2.48x |
more likely to visit a 'Retail - Food' sites than the average internet user |
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Video game influencers are a key group who recommend games to others as well as immerse themselves in the gaming culture- which includes everything from online games, game reviews, to other types of gaming platforms. They are passionately involved in gaming and the future of games.
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78%
22%
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Chart.
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| 3.90x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
| 3.64x |
more likely to visit a 'Games - Gaming Information' sites than the average internet user |
| 3.47x |
more likely to visit a 'Retail - Music' sites than the average internet user |
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Video gamers are an avid bunch who research everything about games online--from the games themselves to game reviews, online gaming, and types of gaming platforms. They are passionately involved in gaming and spend a lot of time reading about games.
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68%
32%
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Chart.
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more likely to visit a 'Games - Gaming Information' sites than the average internet user |
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more likely to visit a 'Travel - Car Rental' sites than the average internet user |
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more likely to visit a 'Retail - Music' sites than the average internet user |
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XBOX 360 enthusiasts are actively engaged in the XBOX 360 gaming experience. Whether it be finding the latest downloads, purchasing accessories or catching a sneak peek at what might be the next best-selling game title. XBOX 360 enthusiasts frequent popular gaming sites, to learn more about the products they are interested in.
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78%
22%
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Chart.
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Chart.
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| 3.64x |
more likely to visit a 'Games - Gaming Information' sites than the average internet user |
| 3.45x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
| 2.83x |
more likely to visit a 'Retail - Music' sites than the average internet user |
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PS3 enthusiasts are actively engaged in the PS3 gaming experience. Whether it be finding the latest downloads, purchasing accessories or catching a sneak peek at what might be the next best-selling game title. PS3 enthusiasts frequent popular gaming sites, to learn more about the products they are interested in.
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78%
22%
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Chart.
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| 3.64x |
more likely to visit a 'Games - Gaming Information' sites than the average internet user |
| 3.34x |
more likely to visit a 'Retail - Music' sites than the average internet user |
| 3.34x |
more likely to visit 'Entertainment - Humor' sites than the average internet user |
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Nintendo DS enthusiasts are actively engaged in the Nintendo DS gaming experience. Whether it be finding the latest downloads, purchasing accessories or catching a sneak peek at what might be the next best-selling game title. Nintendo DS enthusiasts frequent popular gaming sites, to learn more about the products they are interested in.
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74%
26%
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Chart.
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| 3.64x |
more likely to visit 'Games - Gaming Information' sites than the average internet user |
| 3.54x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
| 3.17x |
more likely to visit a 'Retail - Music' sites than the average internet user |
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Wii Enthusiasts are excited about what the Wii has to offer, from games to new avenues of fitness. They frequent Wii focused and other popular gaming sites, to discover the latest and greatest that is available. Wii enthusiasts enjoy reading game reviews and discovering new accessories to extend the gaming platform.
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67.5%
32.5%
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| 3.91x |
more likely to visit 'Retail - Music' sites than the average internet user |
| 3.69x |
more likely to visit a 'Entertainment - Humor' sites than the average internet user |
| 3.64x |
more likely to visit 'Games - Gaming Information' sites than the average internet user |
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Family movie shoppers can include a variety of shoppers from parents to school teachers. These are adults who are looking for movies and TV programs, that will have a positive influence and even an educational impact on kids.
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59.15%
40.85%
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Chart.
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| 6.00x |
more likely to visit a 'Retail - Tickets' sites than the average internet user |
| 5.40x |
more likely to visit a 'Retail - Toys' sites than the average internet user |
| 3.80x |
more likely to visit a 'Retail - Sports/Outdoor' sites than the average internet user |
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Romantic movie shoppers are searching for movies and TV programs, that range from modern day chick flicks to romantic classics. Whether it be for a movie to see over the weekend or a TV program to watch in the warmth of their own home, they are always searching for the perfect romance movie!
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45.4%
54.6%
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Chart.
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Chart.
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| 5.90x |
more likely to visit a 'Retail - Tickets' sites than the average internet user |
| 2.40x |
more likely to visit a 'Retail - Food' sites than the average internet user |
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Sci-Fi movie shoppers are searching for hot news about movies, TV programs, games, books, top celebrities, and the newest movie trailers, across various entertainment and gaming sites.
More Information Coming Soon
