Asian import buyers are people who show their enthusiasm for Asian cars by reading about them and researching specific models online. They are often interested in sedans or hybrid vehicles.
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39%

61%
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| 6.44x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 4.06x |
more likely to visit 'Services - Incentives' sites than the average internet user |
| 3.82x |
more likely to visit 'Career Services and Development - Job Search' sites than the average internet user |
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Auto enthusiasts visit sites focused on automotive content where they spend a lot of time researching, reading reviews, and comparison shopping vehicles. These people have wide-ranging automotive interests, and are just as likely to look at trucks as they are hybrid vehicles. In addition, they will search across multiple sites for information on a specific make/model.
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48%

52%
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| 4.01x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 3.22x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
| 3.19x |
more likely to visit 'Career Services and Development - Job Search' sites than the average internet user |
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Auto shoppers are consumers who are currently in the market to purchase a new car. They tend to look at car shopping sections of automotive sites in conjunction with car manufacturer sites. In addition, these buyers will often read articles related to car insurance in preparation for their purchase.
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54%

46%
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| 5.64x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 3.93x |
more likely to visit 'Travel - Car Rental' sites than the average internet user |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
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Crossover intenders shop for and research crossover cars.
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45.3%

54.7%
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| 6.76x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
| 2.69x |
more likely to visit 'Automotive' sites than the average internet user |
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Coupe car shoppers enjoy reading about coupe automobiles on a popular automotive site.
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88.1%

11.9%
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| 4.82x |
more likely to visit 'Travel - Car Rental' sites than the average internet user |
| 4.02x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 3.56x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
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Domestic vehicle buyers are defined as those who have shown interest in domestic sedans on automotive sites or have researched Ford vehicles. They often seek information on SUVs. These people are enthusiastic about American manufacturers, both automotive and otherwise.
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50%

50%
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| |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 4.23x |
more likely to visit 'Career Services and Development - Job Search' sites than the average internet user |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
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Economy intenders research compact cars on popular automotive sites.
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41.4%

58.6%
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| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
| 2.69x |
more likely to visit 'Retail - Comparison Shopping' sites than the average internet user. |
| 2.33x |
more likely to visit 'Regional/Local' sites than the average internet user |
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European import buyers are interested in luxury European sedans and SUVs. They search for and read content about European car models such as Volkswagen.
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50.2%

49.8%
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| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
| 2.69x |
more likely to visit 'Automotive' sites than the average internet user |
| 2.26x |
more likely to visit 'Health - Information' sites than the average internet user |
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Hybrid car shoppers enjoy reading about hybrid automobiles on a popular automotive site.
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68%

32%
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| 2.51x |
more likely to visit 'Entertainment - Radio' sites than the average internet user. |
| 2.29x |
more likely to visit 'Automotive - Resources' sites than the average internet user. |
| 2.23x |
more likely to visit 'Business to Business' sites than the average internet user |
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Auto influencers display a very high level of interest and engagement with automotive trends and products. They spend a lot of time seeking information on new models and upcoming trends across a wide range of sites.
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19.9%

80.1%
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| 8.18x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user. |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user. |
| 2.7x |
more likely to visit 'Retail - Comparison Shopping' sites than the average internet user |
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Luxury automobile buyers enjoy reading and researching luxury automobiles on popular automotive sites.
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56.1%

53%
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| 6.57x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user. |
| 2.69x |
more likely to visit 'Automotive' sites than the average internet user |
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Mid - Range Price Auto shoppers research and shop for mid- range priced cars on automotive sites.
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35%

65%
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| 6.64x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user. |
| 2.69x |
more likely to visit 'Automotive' sites than the average internet user |
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Performance enthusiasts read about performance vehicles on popular automotive sites. They tend to compare models to seek out the best performance.
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60%

40%
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| 3.99x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user. |
| 3.27x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
| 2.70x |
more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user. |
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Sedan shoppers research and shop for sedans on automotive sites.
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50%

50%
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| 5.12x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user. |
| 5.13x |
more likely to visit 'Business/Finance - Online Trading' sites than the average internet user |
| 3.55x |
more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user |
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SUV shoppers compare and read about different SUVs on automotive sites.
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45%

55%
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| 6.93x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user. |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user. |
| 2.69x |
more likely to visit 'Business to Business' sites than the average internet user |
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Truck buyers research specific pickup models on automotive sites.
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63.3%

36.7%
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| 2.37x |
more likely to visit 'Automotive' sites than the average internet user. |
| 3.35x |
more likely to visit 'Automotive - Resources' sites than the average internet user. |
| 1.00x |
more likely to visit 'Total Internet' sites than the average internet user. |
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Used car shoppers are those who are researching and shopping for second-hand vehicles on automotive sites.
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61%

39%
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| 5.52x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user. |
| 3.51x |
more likely to visit 'Automotive - Resources' sites than the average internet user |
| 2.78x |
more likely to visit 'Business/Finance - Financial Information/Advice' sites than the average internet user. |
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Van/Minivan intenders are people who are shopping for and researching vans or minivans on popular automotive sites.
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30.8%

69.2%
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| 7.97x |
more likely to visit 'Business/Finance - Taxes' sites than the average internet user |
| 4.12x |
more likely to visit 'Health - Pharmacy' sites than the average internet user. |
| 3.75x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user. |
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Wagon intenders are people who are shopping for and researching wagons on popular automotive sites.
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45.8%

54.2%
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| 6.74x |
more likely to visit 'Travel - Car Rental' sites than the average internet user |
| 5.03x |
more likely to visit 'Business/Finance - Taxes' sites than the average internet user |
| 3.83x |
more likely to visit 'Automotive - Manufacturer' sites than the average internet user. |
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Motorcycle Shoppers are those who are researching and shopping for motorcycles on various auto sites.
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