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Auto Audiences
The Auto Audience category consists of segments of people ranging from Auto Enthusiasts to Truck Buyers. This audience displays a high level of interest and engagement with automotive trends and products. AudienceScience can help you provide relevant advertising to in-market car, truck or motorcycle shoppers. These segments are powered by AudienceScience’s leading audience targeting technology.
Auto AudienceAuto Audience
autoauto
US
UK
Print Segment
 
Asian import buyers are people who show their enthusiasm for Asian cars by reading about them and researching specific models online. They are often interested in sedans or hybrid vehicles.
MALE 61.75%
Female 38.25%
 
AGE
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  Segment Audiences
2.91x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
9.94x more likely to visit 'Automotive - Resources' sites than the average internet user
3.35x more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
Auto enthusiasts visit sites focused on automotive content where they spend a lot of time researching, reading reviews, and comparison shopping vehicles. These people have wide-ranging automotive interests, and are just as likely to look at trucks as they are hybrid vehicles. In addition, they will search across multiple sites for information on a specific make/model.
MALE 51.29%
Female 48.71%
 
AGE
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HHI
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  Segment Audiences
2.37x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
7.50x more likely to visit 'Automotive - Resources' sites than the average internet user
4.35x more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
 
Auto influencers display a very high level of interest and engagement with automotive trends and products. They spend a lot of time seeking information on new models and upcoming trends across a wide range of sites.
MALE 20%
Female 80%
 
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  Segment Audiences
4.04x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.02x more likely to visit 'Automotive - Resources' sites than the average internet user
2.70x more likely to visit 'Retail - Comparison Shopping' sites than the average internet user
Auto shoppers are consumers who are currently in the market to purchase a new car. They tend to look at car shopping sections of automotive sites in conjunction with car manufacturer sites. In addition, these buyers will often read articles related to car insurance in preparation for their purchase.
MALE 53.69%
Female 46.31%
 
AGE
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HHI
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  Segment Audiences
2.60x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
2.15x more likely to visit 'Travel - Car Rental' sites than the average internet user
6.65x more likely to visit 'Automotive - Resources' sites than the average internet user
 
Crossover intenders shop for and research crossover cars.
MALE 51.83%
Female 48.17%
 
AGE
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HHI
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  Segment Audiences
2.57x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
6.73x more likely to visit 'Automotive - Resources' sites than the average internet user
7.65x more likely to visit 'Automotive' sites than the average internet user
Coupe car shoppers enjoy reading about coupe automobiles on a popular automotive site.
MALE 88%
Female 12%
 
AGE
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HHI
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  Segment Audiences
4.82x more likely to visit 'Travel - Car Rental' sites than the average internet user
4.02x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
2.97x more likely to visit 'Automotive - Resources' sites than the average internet user
 
Convertible intenders shop for and research convertible cars.
MALE 73.94%
Female 26.06%
 
AGE
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HHI
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  Segment Audiences
2.91x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
12.11x more likely to visit 'Automotive - Resources' sites than the average internet user
17.48x more likely to visit 'Automotive' sites than the average internet user
Domestic vehicle buyers are defined as those who have shown interest in domestic sedans on automotive sites or have researched Ford vehicles. They often seek information on SUVs. These people are enthusiastic about American manufacturers, both automotive and otherwise.
MALE 62.16%
Female 37.83%
 
AGE
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HHI
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  Segment Audiences
3.38x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.38x more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
10.31x more likely to visit 'Automotive - Resources' sites than the average internet user
 
European import buyers are interested in luxury European sedans and SUVs. They search for and read content about European car models such as Volkswagen.
MALE 66.25%
Female 33.74%
 
AGE
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HHI
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  Segment Audiences
10.82x more likely to visit 'Automotive - Resources' sites than the average internet user
14.22x more likely to visit 'Automotive' sites than the average internet user
3.32x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
Economy intenders research compact cars on popular automotive sites.
MALE 55.84%
Female 44.16%
 
AGE
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HHI
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  Segment Audiences
2.72x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
7.82x more likely to visit 'Automotive - Resources' sites than the average internet user
7.82x more likely to visit 'Automotive - Resources' sites than the average internet user
 
Hybrid car shoppers enjoy reading about hybrid automobiles on a popular automotive site.
MALE 58.04%
Female 41.96%
 
AGE
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HHI
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  Segment Audiences
2.82x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
9.00x more likely to visit 'Automotive - Resources' sites than the average internet user
2.81x more likely to visit 'Business to Business' sites than the average internet user
Luxury automobile buyers enjoy reading and researching luxury automobiles on popular automotive sites.
MALE 55.56%
Female 44.44%
 
AGE
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HHI
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  Segment Audiences
2.74x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
7.87x more likely to visit 'Automotive - Resources' sites than the average internet user
9.39x more likely to visit 'Automotive' sites than the average internet user
 
Luxury sedan shoppers enjoy reading and researching luxury sedans on popular automotive sites.
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Mid-Range Price Auto shoppers research and shop for mid-range priced cars on automotive sites.
MALE 35%
Female 65%
 
AGE
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HHI
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  Segment Audiences
3.02x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
2.99x more likely to visit 'Automotive - Resources' sites than the average internet user
2.69x more likely to visit 'Automotive' sites than the average internet user
 
Motorcycle Shoppers are those who are researching and shopping for motorcycles on various auto sites.
MALE 47.76%
Female 52.24%
 
AGE
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HHI
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  Segment Audiences
18.71x more likely to visit 'Community' sites than the average internet user
25.30x more likely to visit 'Conversational Media - Social Networking' sites than the average internet user
10.62x more likely to visit 'Games - Online Gaming' sites than the average internet user
Performance enthusiasts read about performance vehicles on popular automotive sites. They tend to compare models to seek out the best performance.
MALE 55.3%
Female 44.7%
 
AGE
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HHI
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  Segment Audiences
2.69x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
8.19x more likely to visit 'Automotive - Resources' sites than the average internet user
2.01x more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user
 
Sedan shoppers research and shop for sedans on automotive sites.
MALE 55.74%
Female 44.25%
 
AGE
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HHI
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  Segment Audiences
2.78x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
1.81x more likely to visit 'Travel - Car Rental' sites than the average internet user
2.39x more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user
SUV shoppers compare and read about different SUVs on automotive sites.
MALE 49.71%
Female 50.29%
 
AGE
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HHI
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  Segment Audiences
2.63x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
7.47x more likely to visit 'Automotive - Resources' sites than the average internet user
2.82x more likely to visit 'Business to Business' sites than the average internet user
 
Truck buyers research specific pickup models on automotive sites.
MALE 48.25%
Female 51.75%
 
AGE
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HHI
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  Segment Audiences
7.50x more likely to visit 'Automotive' sites than the average internet user
6.90x more likely to visit 'Automotive - Resources' sites than the average internet user
2.27x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
Used car shoppers are those who are researching and shopping for second-hand vehicles on automotive sites.
MALE 63.34%
Female 36.66%
 
AGE
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HHI
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3.08x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
9.32x more likely to visit 'Automotive - Resources' sites than the average internet user
3.11x more likely to visit 'Business/Finance - Financial Information/Advice' sites than the average internet user
 
Van/Minivan intenders are people who are shopping for and researching vans or minivans on popular automotive sites.
MALE 50.24%
Female 49.76%
 
AGE
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HHI
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  Segment Audiences
3.35x more likely to visit 'Services - Incentives ' sites than the average internet user
2.41x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
2.41x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
Wagon intenders are people who are shopping for and researching wagons on popular automotive sites.
MALE 46%
Female 54%
 
AGE
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HHI
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  Segment Audiences
6.74x more likely to visit 'Travel - Car Rental' sites than the average internet user
5.03x more likely to visit 'Business/Finance - Taxes' sites than the average internet user
3.83x more likely to visit 'Automotive - Manufacturer' sites than the average internet user
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