Welcome to Audience Targeting!

Asian import buyers are people who show their enthusiasm for Asian cars by reading about them and researching specific models online. They are often interested in sedans or hybrid vehicles.

39%

61%

Chart.

6.44x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
4.06x	more likely to visit 'Services - Incentives' sites than the average internet user
3.82x	more likely to visit 'Career Services and Development - Job Search' sites than the average internet user

Auto enthusiasts visit sites focused on automotive content where they spend a lot of time researching, reading reviews, and comparison shopping vehicles. These people have wide-ranging automotive interests, and are just as likely to look at trucks as they are hybrid vehicles. In addition, they will search across multiple sites for information on a specific make/model.

48%

52%

Chart.

4.01x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.22x	more likely to visit 'Automotive - Resources' sites than the average internet user
3.19x	more likely to visit 'Career Services and Development - Job Search' sites than the average internet user

Auto shoppers are consumers who are currently in the market to purchase a new car. They tend to look at car shopping sections of automotive sites in conjunction with car manufacturer sites. In addition, these buyers will often read articles related to car insurance in preparation for their purchase.

54%

46%

Chart.

5.64x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.93x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user

Crossover intenders shop for and research crossover cars.

45.3%

54.7%

Chart.

6.76x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user
2.69x	more likely to visit 'Automotive' sites than the average internet user

Coupe car shoppers enjoy reading about coupe automobiles on a popular automotive site.

88.1%

11.9%

Chart.

4.82x	more likely to visit 'Travel - Car Rental' sites than the average internet user
4.02x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.56x	more likely to visit 'Automotive - Resources' sites than the average internet user

Domestic vehicle buyers are defined as those who have shown interest in domestic sedans on automotive sites or have researched Ford vehicles. They often seek information on SUVs. These people are enthusiastic about American manufacturers, both automotive and otherwise.

50%

Chart.

	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
4.23x	more likely to visit 'Career Services and Development - Job Search' sites than the average internet user
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user

Economy intenders research compact cars on popular automotive sites.

41.4%

58.6%

Chart.

3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user
2.69x	more likely to visit 'Retail - Comparison Shopping' sites than the average internet user.
2.33x	more likely to visit 'Regional/Local' sites than the average internet user

European import buyers are interested in luxury European sedans and SUVs. They search for and read content about European car models such as Volkswagen.

50.2%

49.8%

Chart.

3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user
2.69x	more likely to visit 'Automotive' sites than the average internet user
2.26x	more likely to visit 'Health - Information' sites than the average internet user

Hybrid car shoppers enjoy reading about hybrid automobiles on a popular automotive site.

68%

32%

Chart.

2.51x	more likely to visit 'Entertainment - Radio' sites than the average internet user.
2.29x	more likely to visit 'Automotive - Resources' sites than the average internet user.
2.23x	more likely to visit 'Business to Business' sites than the average internet user

Auto influencers display a very high level of interest and engagement with automotive trends and products. They spend a lot of time seeking information on new models and upcoming trends across a wide range of sites.

19.9%

80.1%

Chart.

8.18x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user.
2.7x	more likely to visit 'Retail - Comparison Shopping' sites than the average internet user

Luxury automobile buyers enjoy reading and researching luxury automobiles on popular automotive sites.

56.1%

53%

Chart.

6.57x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user.
2.69x	more likely to visit 'Automotive' sites than the average internet user

Mid - Range Price Auto shoppers research and shop for mid- range priced cars on automotive sites.

35%

65%

Chart.

6.64x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user.
2.69x	more likely to visit 'Automotive' sites than the average internet user

Performance enthusiasts read about performance vehicles on popular automotive sites. They tend to compare models to seek out the best performance.

60%

40%

Chart.

3.99x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.
3.27x	more likely to visit 'Automotive - Resources' sites than the average internet user
2.70x	more likely to visit 'Retail - Jewelry/Luxury Goods/Accessories' sites than the average internet user.

Sedan shoppers research and shop for sedans on automotive sites.

50%

Chart.

5.12x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.
5.13x	more likely to visit 'Business/Finance - Online Trading' sites than the average internet user
3.55x	more likely to visit 'Career Services and Development - Training and Education' sites than the average internet user

SUV shoppers compare and read about different SUVs on automotive sites.

45%

55%

Chart.

6.93x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user.
2.69x	more likely to visit 'Business to Business' sites than the average internet user

Truck buyers research specific pickup models on automotive sites.

63.3%

36.7%

Chart.

2.37x	more likely to visit 'Automotive' sites than the average internet user.
3.35x	more likely to visit 'Automotive - Resources' sites than the average internet user.
1.00x	more likely to visit 'Total Internet' sites than the average internet user.

Used car shoppers are those who are researching and shopping for second-hand vehicles on automotive sites.

61%

39%

Chart.

5.52x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.
3.51x	more likely to visit 'Automotive - Resources' sites than the average internet user
2.78x	more likely to visit 'Business/Finance - Financial Information/Advice' sites than the average internet user.

Van/Minivan intenders are people who are shopping for and researching vans or minivans on popular automotive sites.

30.8%

69.2%

Chart.

7.97x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
4.12x	more likely to visit 'Health - Pharmacy' sites than the average internet user.
3.75x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.

Wagon intenders are people who are shopping for and researching wagons on popular automotive sites.

45.8%

54.2%

Chart.

6.74x	more likely to visit 'Travel - Car Rental' sites than the average internet user
5.03x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
3.83x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user.

Motorcycle Shoppers are those who are researching and shopping for motorcycles on various auto sites.
More Information Coming Soon