Welcome to Audience Targeting!

Asian import buyers are people who show their enthusiasm for Asian cars by reading about them and researching specific models online. They are often interested in sedans or hybrid vehicles.

47.3%

52.7%

Chart.

5.42x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.73x	more likely to visit 'Automotive - Resources' sites than the average internet user
3.36x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user

Auto enthusiasts visit sites focused on automotive content where they spend a lot of time researching, reading reviews, and comparison shopping vehicles. These people have wide-ranging automotive interests, and are just as likely to look at trucks as they are hybrid vehicles. In addition, they will search across multiple sites for information on a specific make/model.

40.5%

59.5%

Chart.

3.92x	more likely to visit 'Health - Pharmacy' sites than the average internet user
3.86x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
3.65x	more likely to visit 'Retail - Mall' sites than the average internet user

Auto shoppers are consumers who are currently in the market to purchase a new car. They tend to look at car shopping sections of automotive sites in conjunction with car manufacturer sites. In addition, these buyers will often read articles related to car insurance in preparation for their purchase.

50.4%

49.6%

Chart.

3.73x	more likely to visit 'Automotive - Resources' sites than the average internet user
3.12x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.03x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user

Crossover intenders shop for and research crossover cars.

45.3%

54.7%

Chart.

3.64x	more likely to visit 'Automotive - Resources' sites than the average internet user
3.62x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.37x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user

Coupe car shoppers enjoy reading about coupe automobiles on a popular automotive site.

88.1%

11.9%

Chart.

4.82x	more likely to visit 'Travel - Car Rental' sites than the average internet user
4.02x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.56x	more likely to visit 'Automotive - Resources' sites than the average internet user

Domestic vehicle buyers are defined as those who have shown interest in domestic sedans on automotive sites or have researched Ford vehicles. They often seek information on SUVs. These people are enthusiastic about American manufacturers, both automotive and otherwise.

55%

45%

Chart.

3.66x	more likely to visit 'Automotive - Resources' sites than the average internet user
2.86x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
2.37x	more likely to visit 'Travel - Car Rental' sites than the average internet user

Economy intenders research compact cars on popular automotive sites.

41.4%

58.6%

Chart.

5.49x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.71x	more likely to visit 'Health - Pharmacy' sites than the average internet user
3.69x	more likely to visit 'Automotive - Resources' sites than the average internet user

European import buyers are interested in luxury European sedans and SUVs. They search for and read content about European car models such as Volkswagen.

50.2%

49.8%

Chart.

4.11x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
4.00x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.85x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user

Hybrid car shoppers enjoy reading about hybrid automobiles on a popular automotive site.

56%

44%

Chart.

4.64x	more likely to visit 'Health - Pharmacy' sites than the average internet user
3.56x	more likely to visit 'Travel - Ground/Cruise' sites than the average internet user
3.52x	more likely to visit 'Automotive - Resources' sites than the average internet user

Auto influencers display a very high level of interest and engagement with automotive trends and products. They spend a lot of time seeking information on new models and upcoming trends across a wide range of sites.

19.9%

80.1%

Chart.

4.20x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
4.13x	more likely to visit 'Automotive - Resources' sites than the average internet user
4.09x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user

Luxury automobile buyers enjoy reading and researching luxury automobiles on popular automotive sites.

56.1%

43.9%

Chart.

4.04x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.94x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.67x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user

Mid - Range Price Auto shoppers research and shop for mid- range priced cars on automotive sites.

42.7%

57.3%

Chart.

7.29x	more likely to visit 'Travel - Car Rental' sites than the average internet user
5.90x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
4.13x	more likely to visit 'Automotive - Resources' sites than the average internet user

Performance enthusiasts read about performance vehicles on popular automotive sites. They tend to compare models to seek out the best performance.

53.5%

46.5%

Chart.

4.93x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
4.09x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.75x	more likely to visit 'Automotive - Resources' sites than the average internet user

Sedan shoppers research and shop for sedans on automotive sites.

52.7%

47.3%

Chart.

3.72x	more likely to visit 'Automotive - Resources' sites than the average internet user
3.41x	more likely to visit 'Travel - Car Rental' sites than the average internet user
3.21x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user

SUV shoppers compare and read about different SUVs on automotive sites.

50.1%

49.9%

Chart.

3.69x	more likely to visit 'Automotive - Resources' sites than the average internet user
2.82x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
2.48x	more likely to visit 'Travel - Car Rental' sites than the average internet user

Truck buyers research specific pickup models on automotive sites.

63.3%

36.7%

Chart.

4.75x	more likely to visit 'Health - Pharmacy' sites than the average internet user
4.42x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user
3.56x	more likely to visit 'Automotive - Resources' sites than the average internet user

Used car shoppers are those who are researching and shopping for second-hand vehicles on automotive sites.

51.1%

48.9%

Chart.

3.73x	more likely to visit 'Automotive - Resources' sites than the average internet user
3.59x	more likely to visit 'Travel - Car Rental' sites than the average internet user
2.77x	more likely to visit 'Automotive - Resources' sites than the average internet user

Van/Minivan intenders are people who are shopping for and researching vans or minivans on popular automotive sites.

30.8%

69.2%

Chart.

7.97x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
4.12x	more likely to visit 'Health - Pharmacy' sites than the average internet user
3.75x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user

Wagon intenders are people who are shopping for and researching wagons on popular automotive sites.

45.8%

54.2%

Chart.

6.74x	more likely to visit 'Travel - Car Rental' sites than the average internet user
5.03x	more likely to visit 'Business/Finance - Taxes' sites than the average internet user
3.83x	more likely to visit 'Automotive - Manufacturer' sites than the average internet user

Motorcycle Shoppers are those who are researching and shopping for motorcycles on various auto sites.
More Information Coming Soon