Asian import buyers are people who show their enthusiasm for Asian cars by reading about them and researching specific models online. They are often interested in sedans or hybrid vehicles.
Auto enthusiasts visit sites focused on automotive content where they spend a lot of time researching, reading reviews, and comparison shopping vehicles. These people have wide-ranging automotive interests, and are just as likely to look at trucks as they are hybrid vehicles. In addition, they will search across multiple sites for information on a specific make/model.
Auto influencers display a very high level of interest and engagement with automotive trends and products. They spend a lot of time seeking information on new models and upcoming trends across a wide range of sites.
Auto shoppers are consumers who are currently in the market to purchase a new car. They tend to look at car shopping sections of automotive sites in conjunction with car manufacturer sites. In addition, these buyers will often read articles related to car insurance in preparation for their purchase.
Crossover intenders shop for and research crossover cars.
Coupe car shoppers enjoy reading about coupe automobiles on a popular automotive site.
Convertible intenders shop for and research convertible cars.
Domestic vehicle buyers are defined as those who have shown interest in domestic sedans on automotive sites or have researched Ford vehicles. They often seek information on SUVs. These people are enthusiastic about American manufacturers, both automotive and otherwise.
European import buyers are interested in luxury European sedans and SUVs. They search for and read content about European car models such as Volkswagen.
Economy intenders research compact cars on popular automotive sites.
Hybrid car shoppers enjoy reading about hybrid automobiles on a popular automotive site.
Luxury automobile buyers enjoy reading and researching luxury automobiles on popular automotive sites.
Luxury sedan shoppers enjoy reading and researching luxury sedans on popular automotive sites.
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Mid-Range Price Auto shoppers research and shop for mid-range priced cars on automotive sites.
Motorcycle Shoppers are those who are researching and shopping for motorcycles on various auto sites.
Performance enthusiasts read about performance vehicles on popular automotive sites. They tend to compare models to seek out the best performance.
Sedan shoppers research and shop for sedans on automotive sites.
SUV shoppers compare and read about different SUVs on automotive sites.
Truck buyers research specific pickup models on automotive sites.
Used car shoppers are those who are researching and shopping for second-hand vehicles on automotive sites.
Van/Minivan intenders are people who are shopping for and researching vans or minivans on popular automotive sites.
Wagon intenders are people who are shopping for and researching wagons on popular automotive sites.